I'm Sydney — an outdoor enthusiast, global thinker, and marketing manager. Growing up as an expat in Hong Kong and living across Southeast Asia shaped my passion for exploration and connection. I bring a unique, global perspective to marketing in the outdoor, action sports, and lifestyle industries. Whether it's crafting a brand experience, building a community, or curating an atmosphere that inspires, I'm driven by the outdoors, storytelling, and authentic audience engagement.

I’m a fast-paced, self-driven marketer fueled by creativity, curiosity, and a passion for the outdoors. I believe the best ideas come from pushing boundaries, embracing discomfort, and thinking unconventionally — whether it’s crafting a brand story or scaling a mountain. My approach is built on connection, innovation, and a relentless drive to inspire and be inspired.

When I’m not crafting campaigns, you’ll find me hiking with my dogs, strumming my guitar in the sun, journaling, or planning my next National Park adventure. As a lifelong outdoor enthusiast and lover of great soundtracks, I bring the same energy, creativity, and spirit of exploration to every project I touch. Whether it’s reliving the magic of Almost Famous or discovering new tunes, creativity flows through everything I do — both in and out of the office.

Endlessly curious, endlessly energetic, and endlessly enthusiastic. Almost sounds like whoever created me made sure I’d have a really chimeable slogan.

EXPERIENCE

Marketing and Sales Manager
KITANICA | Hybrid Los Angeles, CA | June 2024 – Present

Marketing Internship
Loop TV | Los Angeles, CA & Remote | June 2018 – June 2020

SKILLS & PROFICIENCIES

🔹 E-commerce + email strategy

🔹 Campaign creation + execution

🔹 Paid Media Management (Meta, Google, Pinterest, Reddit)

🔹 Brand storytelling + content creation

🔹 Product launches

🔹 Retailer communication & B2B material development

Owner + Operator
Nékter Juice Bar | Lake Oswego, OR | 2022 – Present

Snowboard Instructor
Mt. Hood Meadows | Portland, OR | Winters 2022–24

🔹 Loyalty + retention programs

🔹 Influencer + brand partnerships

🔹 Photo, video, and graphic design

🔹 Customer journey optimization

🔹 Brand Storytelling & Copywriting

🔹 Analytics + performance tracking

🔹 Global consumer insight (Asia-raised; culturally adaptive)